A new project, a great look.


With the current Spring/Summer 2022 collection, the Rich & Royal brand and renowned fashion photographer Andreas Ortner present selected highlight pieces in a new visual language. The focus of the shoot was the intention to illustrate the authenticity and versatility of the styles.

Spring/Summer 2022 micro campaign

Andreas Ortner photographed Czech model Barbora Fialova in his adopted home of Prague. He combined selected pieces in different and surprising styles, in which the versatility of the fashion and the individuality of the wearer become visible.

"For me, breaking out of the ordinary and the well-known, crossing borders and giving the viewer the feeling of seeing something completely new, something that has never been seen before is simply part of fashion," according to Andreas Ortner. “Everything is allowed and there are no limits in fashion. Whether classic, elegant, sporty or daring. Everything can be combined with everything and - very important - your own personality can have an influence on the styling."

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