The future of fashion lies in a good conscience. With this belief, we are continuously shaping our brand. We create fashion with a flair for trends and a sustainable conscience. The responsible use of resources, environmentally friendly processes and fair working conditions are as much a part of our tradition as the connection between fashion and people.

We have always believed:

Sustainability goes beyond the properties of a single piece of clothing. It starts with appreciating the people whose hands make our clothes. Mutual respect and trust are at the core of our philosophy. Many of our partner manufacturers are family-run like us - and share the same goal with us: to contribute to the solution to one of the biggest problems of the 21st century.

To do this, we rely on sustainable materials that we select very consciously - and for which we work with fabric suppliers from Italy, Portugal and France. Sustainability can only succeed if everyone works together in a spirit of trust and takes responsibility. We are particularly proud of our Organic Basics, which are already 100% sustainably manufactured. Without chemicals, without pesticides. No compromises for the environment.

In order to further expand our vision of sustainability, we keep moving. Because we are pursuing a clear goal with these measures: to carry the family legacy into the future. Driven by a long tradition, fueled by innovative ideas. Because the only way that leads to this future is sustainable.

We look forward to the journey together into exactly this future. Thank you for accompanying us.


We have been taking responsibility since 1986. The year in which Peter Stupp Design Mode GmbH was founded. The Rich & Royal brand, founded in 2006 by the brothers Patrick and Denis Stupp, resolutely continues this valuable legacy: With our fashion, we shape sustainable change - for our future and yours.

The cornerstones of our approach are sustainability, responsibility and the appreciation of people and nature. We consistently follow this philosophy: since 2020, 30% of our products have been sustainable. From 2021, 50% of our collection will be made from sustainable materials. In the coming years we would like to use at least 90% sustainable materials and completely do without animal components.

Our products

Made with responsibility

Our collections are at the heart of Rich & Royal. Each individual product is designed and produced with high standards of quality, design and sustainability. Particular attention is paid to the conscious selection of materials.
For us, aesthetics and ethics go hand in hand.

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Our supply chain

We're on a green mission

Right from the start, we have been cooperating with certified partner companies in Europe for our collections, which guarantee environmentally friendly and fair production and support our sustainable vision with their know-how in development.
85% of our collections are created in Italy, Portugal and Greece. We have been working closely with most manufacturers, many of them family-run, for decades and regularly visit them on site.
"Made in Europe" stands for social justice and a unique quality. But also: shorter delivery routes. Thanks to the proximity to our partner companies, our products are brought to Germany as far as possible by road transport. This allows us to save CO2 emissions and reduce our ecological footprint.

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Our social responsibility

We value

As a family business, community cohesion is our great strength. Our vision and daily incentive is to manage and shape Rich & Royal as consciously and sustainably as possible. Fairness, tolerance and transparency are a matter of course for us - with each other and with our partner companies.

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