The future of fashion lies in a good conscience. With this belief, we are continuously shaping our brand. We create fashion with a flair for trends and a sustainable conscience. The responsible use of resources, environmentally friendly processes and fair working conditions are as much a part of our tradition as the connection between fashion and people.

We have always believed:

Sustainability goes beyond the properties of a single garment. It starts with appreciation for those people through whose hands our clothes are made. Mutual respect and trust are at the core of our philosophy. Many of our partner manufacturers are family-run like us - and share the same purpose with us: To contribute to solving one of the biggest problems of the 21st century.

To do this, we rely on sustainable materials that we select very consciously - and for which we work with fabric suppliers from Italy, Portugal and France. Sustainability can only succeed if everyone works together in a spirit of trust and takes responsibility. We are particularly proud of our Organic Basics, which are already manufactured 100% sustainably. Without chemicals, without pesticides. No compromises for the environment.

To further expand our vision of sustainability, we keep moving. Because we are pursuing a clear goal with these measures: to lead the family heritage into the future. Driven by a long tradition, fueled by innovative ideas. Because the only path that leads to this future is sustainable.

We look forward to the journey together into exactly that future. Thank you for accompanying us on this journey.


We have been taking responsibility since 1986, the year in which Peter Stupp Design Mode GmbH was founded. The brand Rich & Royal, founded in 2006 by the brothers Patrick and Denis Stupp, resolutely continues this valuable heritage: With our fashion we shape sustainable change - for our and your future.

The cornerstones of our approach are sustainability, a sense of responsibility and the appreciation of people and nature. We consistently follow this philosophy: Since 2020, 30% of our products are sustainable. Since 2021, 50% of our collection has been made from sustainable materials. In the coming years, we want to use at least 90% sustainable fabrics and completely eliminate animal components.

Our products

Made with responsibility

Our collections are the heart of Rich & Royal. Every single product is designed and produced with a high demand on quality, design and sustainability. Special attention is paid to the conscious selection of materials.
For us, aesthetics and ethics go hand in hand.

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Our Supply Chain

We're on a green mission

From the beginning we cooperate for our collections with certified partner companies in Europe, which guarantee an environmentally friendly and fair production and support our sustainable vision with their know-how in development.
85% of our collections are made in Italy, Portugal and Greece. We have been working closely with most of the manufacturers, many of them family-run, for decades and regularly visit them on site.
"Made in Europe" stands for social justice and unique quality. But also: shorter delivery routes. Thanks to the proximity to our partner companies, our products are largely transported to Germany by road. This allows us to save CO2 emissions and reduce our ecological footprint.

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Our social responsibility

We value

As a family business, community cohesion is our great strength. Our vision and daily incentive is to manage and shape Rich & Royal as consciously and sustainably as possible. Fairness, tolerance and transparency are a matter of course for us - with each other and with our partner companies.

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