SUSTAINABILITY AT RICH & ROYALON
A CONSCIOUS MISSION

The future of fashion lies in a good conscience. With this belief, we are continuously shaping our brand. We create fashion with a flair for trends and a sustainable conscience. The responsible use of resources, environmentally friendly processes and fair working conditions are as much a part of our tradition as the connection between fashion and people.

We have always believed:

Sustainability goes beyond the properties of a single piece of clothing. It begins with appreciation for those people through whose hands our clothes are made. Mutual respect and trust are the core of our philosophy. Many of our partner manufacturers are family-run like us-and share the same project with us: to contribute a piece to the solution to one of the biggest problems of the 21st century.


To do this, we rely on sustainable materials that we choose very consciously - and for which we work with fabric suppliers from Italy, Portugal and France. Sustainability can only succeed if everyone works together with confidence and take on responsibility. We are particularly proud of our organic basics, which are already made 100 % sustainably. Without chemicals, without pesticides. No compromises for the environment.


In order to further expand our vision of sustainability, we stay in motion. Because with these measures we pursue a clear goal: lead the family heritage into the future. Driven by a long tradition, fueled by innovative ideas. Because the only way leads to this future is sustainable.

We look forward to the journey together in exactly this future. Thank you for accompanying us.

Our future vision

We take responsibility since 1986. The year in which Peter Stupp Design Mode GmbH was launched. The Rich & Royal brand, founded in 2006 by the brothers Patrick and Denis Stupp, continues this valuable legacy: With our fashion we shape the sustainable change - for our and your future.

The cornerstones of our approach are sustainability, responsibility and the appreciation of people and nature. We consistently follow this philosophy: 30 % of our products have been sustainable since 2020. Since 2021, 50 % of our collection has been made of sustainable materials. In the coming years we would like to use at least 90 % sustainable substances and completely do without animal components.

Our products

Made with responsibility

Our collections are the heart of Rich & Royal. Each single product is designed and produced with high demand for quality, design and sustainability. Particular attention is paid to the conscious selection of the materials.
With us aesthetics and ethics go hand in hand.

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Our supply chain

We're on a Green Mission

From the beginning, we cooperate for our collections with certified partner companies in Europe, which ensure environmentally friendly and fair production and support our sustainable vision with your know-how in development.
85 % of our collections are created in Italy, Portugal and Greece. With the most manufacturers, many of them, we have been working closely together for decades and regularly visit them on site.
“Made in Europe” stands for social justice and a unique quality. But also: shorter delivery routes. Thanks to the proximity to our partner companies, our products are largely brought to Germany via road freight transport. This enables us to save CO2 emissions and reduce our ecological footprint.

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Our social responsibility

We value

As a family business, community cohesion is our great strength. Our vision and daily incentive is to conduct and design Rich & Royal as consciously and sustainably as possible. Fairness, tolerance and transparency are a matter of course for us - with each other and with our partner companies.

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