Sustainable fabrics with expressive prints and bold
colors. Trends that don't dress up, but reflect the zeitgeist
embrace the zeitgeist. From different women in individual ways
to write their own stories.

The history of Rich & Royal began in 1986 with a
a family business from Baden-Württemberg: the company founded by
Peter Stupp Design Mode GmbH, founded by Peter Stupp
in Freiberg am Neckar near Stuttgart, where the company
where the company is still based today. Since 2002, the sons Denis and
Patrick Stupp have been running the company in the second generation.
Inspired by a stay in New York and the modern
mix of glamor and rock that characterized the new century
the new century in terms of fashion, the two founded the Fashion
brand Rich & Royal. What began with one designer and eight
and eight representatives has now grown into a company with
a total of 150 employees and 1000 points of sale.
in ten countries. With a clear view of the future
clearly directed towards the future. And with a consistent promise,
fashion and trends with a sustainable awareness.
for people and the environment - for you & the future.

That's why 2021 was exactly the right time for a
change. A year characterized by crises and upheaval
- but also of optimism and hopeful visions for the future.
After the collections from Rich & Royal
have already evolved with the spirit of the times, the
brand's logo has been given a modern update.

Rich & Royal emphasizes the richness of facets and the
high standards of our customers are always in focus. We
celebrate femininity in all its diversity. Trend-oriented, but
self-confident with its own style. Well-dressed, but
without compromising the environment. In the office as well as
in your free time and on special occasions. That's why we adapt
the Rich & Royal collections adapt future trends
trends, but also develop them to meet the real needs of
needs of customers. From the catwalk to the wardrobe,
to be individually combined. The design ingredients
for the Rich & Royal look: high-quality fabrics with
particularly comfortable to wear, expressive colors
and designs, plus loving details that make fashion hearts beat faster.
make fashion hearts beat faster.

For Rich & Royal, a feel for trends is always in harmony
with the needs of our planet. Fashion
and style is just as much a matter of course for the brand as
responsible use of resources,
environmentally friendly processes and fair working conditions.
85 percent of our partner factories are in Europe
based in Europe, many of them family-run like Rich & Royal
ourselves. The materials are sourced very consciously from fabric suppliers.
from France, Italy and Portugal
- 50 percent of them are already sustainable. One
figure that will grow to at least 90 percent by 2025.
by 2025. One of the role models here is our Organic
Basics, which are already 100 percent organic and
sustainably manufactured. Without compromise.