One of the most important steps on the way to greater sustainability is the careful use of our planet's resources. For us, this means a conscious and diverse selection of materials and the continuous search for innovations and alternatives.

By joining the "Fur Free Retailer Program"
we seal our commitment to the protection of animals and only use high-quality faux fur instead of fur.

Because sustainability begins with awareness:
Find out more about our materials here.

Timeless, sustainable, fair: our popular basics have been sustainable since July 2021 - from the first to the last step. This means that we use certified organic cotton, eco-friendly viscose and high-quality denim twill from the traditional Candiani weaving mill for our wide range of T-shirts, sweaters, blazers, pants and jeans. The organic cotton was grown using 62% less energy and up to 91% less water than usual - and 0% toxic chemicals.

For us, sustainability also means paying a fair
production and reducing our ecological footprint. Rich & Royal Basics are manufactured in Europe by our long-standing partner companies in Portugal and Greece. We share the same conviction with them: To develop products with the highest quality standards and to assume social and ecological responsibility.

We also love our planet. Out of appreciation for the resources and the creation of our products, we would therefore never dispose of unsold items. That has always been the case and always will be.

What happens to unsold goods? It gets another chance during the seasonal sales and in our five outlet locations in Germany. We also donate products to regional institutions, such as the women's shelters in Heilbronn or the free Christian community in Bietigheim-Bissingen, which supports needy families in developing and emerging countries.