Being environmentally conscious does not end with buying sustainable fashion, but continues with the right care. Because when the life of a garment is extended, its ecological footprint is reduced at the same time. From washing less to drying properly, our guide shows you how to treat clothes with care so you can enjoy your favorite items for a long time.

The right preparation

Good care begins with careful preparation of the clothing. To avoid damage from small objects or sharp edges, empty all pockets, close zippers and turn garments inside out. In addition, sort the laundry according to colors and materials with similar care properties.


The innovative wash bag from GUPPYFRIEND offers additional protection for clothing, both for textiles and for the environment. Scientific tests have shown: Due to the gentle washing in the bag, garments made of synthetic fabrics and material blends with synthetic components lose fewer fibers, so that the quality is maintained for a long time. The few fibers that inevitably break off are collected in the wash bag - so that the microplastic particles do not end up in the wastewater, do not pollute the oceans, are not ingested by marine animals and do not end up on our plates or in other products. The wash bag from GUPPYFRIEND is available here in our online store. The proceeds will be donated to the charity organization "STOP! Micro Waste" charity.


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Wash gently

Washing in a climate-friendly way means washing as rarely as possible and as energy-efficiently as possible. The lower the temperature and the lower the spin speed, the less energy is used and the gentler the wash cycle is on the clothes. This also means that the washing machine should always be sufficiently loaded to avoid unnecessary washing cycles. For normal clothes, 30 degrees on a short gentle cycle with a maximum spin speed of 800 is sufficient. If the garments are not exceptionally hard-wearing, no pre-wash is necessary. As a general rule, always follow the washing instructions on the label.

Dry gently

Even if it saves time: The dryer is really only suitable for boil wash. While wool, viscose and synthetic fibers are completely unsuitable for the dryer, it is also gentler for the rest of the clothes to air dry. Avoid direct sunlight so that the colors do not fade. Never hang clothes up wet, only damp, and dry heavy and delicate garments flat so that they retain their shape. Smooth out all creases before hanging up.

Material care


Cotton is hard-wearing and easy to care for. It can be washed and, depending on the fabric, even ironed at high temperatures if heavily soiled.

Material care


To keep wool cozy and retain its shape, it should be washed on the wool cycle with a special wool detergent at a maximum of 30 degrees, unless otherwise stated on the washing label. Then do not iron at temperatures higher than 170 degrees.

Material care


Viscose is particularly delicate and can tear quickly when wet. After washing, gently press viscose garments into shape while they are still wet and iron them at a medium temperature as soon as they are completely dry.

Material care

Synthetic fibers

Easy-care synthetic fibers include polyester, polyamide, polyacrylic and elastane. As a rule, they can all be washed at a maximum of 40 degrees on a gentle program and ironed at low temperatures.

Material care


Jeans should be washed as rarely as possible. The reason: the indigo dye, which is responsible for the beautiful blue coloring, washes out more with each wash cycle. It is better to partially clean stains. A popular trick against odors and bacteria: Pack jeans airtight and put them in the freezer overnight.

Wash less

The less often the washing machine runs, the less water and energy is used. This also means: the better for the environment. An item of clothing should therefore only end up in the washing machine when it is really dirty or heavily used. Conversely, this means that creases are not stains and fluff or pilling are not dirt. Smaller stains can be partially removed by hand to protect not only the entire garment but also the climate.

When to wash?

As a rule, only clothes that are close to the body need to be washed after being worn once. This includes underwear, socks, tight T-shirts, pyjamas and sportswear. Everyday clothing such as jeans, shirts and coats, on the other hand, can be aired after wearing to remove odors. Natural fibers such as cotton, linen and wool are particularly suitable for this.

Stay fresh for longer

To keep a garment looking nice and fresh for longer between cleanings, it needs to be handled with care after wearing. This includes hanging it up properly on a hanger and airing it out with plenty of air circulation before putting it back in the wardrobe. Gently smooth out the fabric by hand immediately after taking it off. A hand steamer not only removes creases, but also odors and bacteria. Small stains can be removed with water and a little soap; lint rollers and fabric shavers make garments look like new even without a wash cycle.

Remove stains

Do clothes with stains belong in the next wash cycle? Not only is this not very climate-friendly, it is also a fallacy that can ruin garments in the worst case scenario. This is because hot water and the dryer can actually make it more difficult to remove a stain completely. To prevent stains from becoming embedded in the fibers, they should be removed by hand with lukewarm water as soon as possible after staining. If water alone is not enough, add a few drops of soap, washing-up liquid or mild hair shampoo.

Washing symbols


Our tip: For normal levels of soiling, a lower washing temperature than the specified maximum temperature is often sufficient. This not only protects your laundry, but also the environment.

Washing symbols


Washing symbols


Washing symbols


Washing symbols

Dry cleaning

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