Sustainable fabrics with expressive prints and bold
Colours. Trends that don't disguise, but the zeitgeist
embrace. By different women in an individual way
worn to write their own stories.

The history of Rich & Royal started in 1986 with a
Family business from Baden-Württemberg started: the von
Peter Stupp founded Peter Stupp Design Mode GmbH
in Freiberg am Neckar near Stuttgart, where the company
is based to this day. Since 2002 the sons Denis and
Patrick Stupp runs the company in the second generation.
Inspired by a stay in New York and the modern
 Mix of glamor and rock that brings the new century
fashionable, the two founded Fashion in 2006
Brand Rich & Royal. What about a designer and eight
Agents started, is now a company with
a total of 150 employees and 1000 points of sale
grown in ten countries. With a look that is clear in the
future oriented. And the consistent promise
Fashion and trends always with a sustainable awareness
for people and the environment - for you & the future.

That's why 2021 was exactly the right time for one
 Change. A year marked by crises and upheavals
 – but also of optimism and hopeful visions of the future.
After the collections of Rich & Royal
have already developed with the zeitgeist, has that too
 The brand's logo got a modern update.

At Rich & Royal, multifacetedness and
high demands of our customers always in focus. we
celebrate femininity in all its diversity. Trend-oriented, but
confident with your own style. Well dressed, but
without compromising on the environment. In the office as well
in your free time and on special occasions. Therefore adapt
the Rich & Royal collections future trends
 not only, but develop them for real needs
 of customers further. From the catwalk to the dressing room
 to be combined individually. The design ingredients
for the Rich & Royal look: high-quality fabrics with
a particularly nice wearing comfort, expressive colors
and designs, plus loving details, the fashion hearts
 beat faster.

For Rich & Royal, there is always a sense of trend
 with the needs of our planet. Fashion
and style is just as natural for the brand as
the responsible use of resources,
environmentally friendly processes and fair working conditions.
85 percent of our partner factories are in Europe
resident, many of them family run like Rich & Royal
itself. The materials are very conscious at fabric suppliers
selected from France, Italy and Portugal
– 50 percent of these are currently already sustainable. One
Number that will grow to at least 90 percent by 2025
target. One of the role models here are our Organic
 Basics that are already 100 percent organic and
are sustainably manufactured. Without compromises.